2010 Categories & Fees


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WEBSITES & MICROSITES (Single $300)
  1. Branded Games - Games based around a brand's identity and image.
  2. Consumer Goods - Goods with a life span of less than 3 years. Includes household products, personal electronics, clothing, footwear, food, etc.
  3. Corporate Website - The online home of a corporation, brand, or project.
  4. Durable Goods - Goods with a life span of 3 or more years. Includes cars, furnishings, appliances, business equipment etc.
  5. E-Commerce - A site whose main purpose is to process monetary transactions.
  6. Public Service/ Non Profit - Sites produced on behalf of a cause for a non-profit organization or NGO, regardless of whether the producers of the work were compensated monetarily. This category includes educational advertising.
  7. Self Promotion - A site created by agencies or individuals to promote themselves.
  8. Services - Includes non-tangible products such as news, advice, opinion, reviews, consolting, etc.
  9. Social Networks/ Community - A site created to bring together a community of people electronically.

MOBILE APPLICATIONS/SITES (Single $300)
  1. Augmented Reality - The merging of a real world environment with computer generated imagery.
  2. Branded Games - Games based on a brand's identity and image.
  3. Consumer Goods - Goods with a life span of less than 3 years. Includes household products, personal electronics, clothing, footwear, food, etc.
  4. Corporate Website - - The online home of a corporation.
  5. Durable Goods - Goods with a life span of 3 or more years. Includes cars, furnishings, appliances, business equipment etc.
  6. Public Service/ Non-Profit - An application or mobile site produced on behalf of a cause for a non-profit organization or NGO, regardless of whether the producers of the work were compensated monetarily. This category includes educational advertising.
  7. E-Commerce - An application or mobile site, or area within a site, whose main purpose is to process monetary transactions.
  8. Self Promotion - An application or mobile site created by agencies or individuals to promote themselves.
  9. Services - This includes any non-tangible product including financial news and advice, opinion, reviews, consolting, news etc.
  10. Social Networks/ Community - An application or mobile site focused on bringing together a community of people through electronic means.
INTERACTIVE ADVERTISING
(Single $300 / Campaign $350)

A/B. Augmented Reality - The merging of a real world environment with computer generated imagery.

C/D. Banners - Fixed Space - Entries must be contained within the banners' fixed border and cannot extend beyond that space.

E/F. Banners - Dynamic - Rollover and click expanding banners, rich media banners, pop-ups, interstitials, audio and video skyscraper etc.

G/H. Environmental / Experiential - The creation of a physical space or experience that brings the consumer into direct contact with a brand, product or idea. This includes installations, events and competitions.

I/J. Other Interactive Media -

K/L. Public Service/ Non-Profit -

M/N. Self Promotion -

ONLINE FILMS AND VIDEO
(Single $300 / Campaign $350)

A/B. Events and Live Webcast - Live events and/or webcasts of same.

C/D. Short Form - A narrative or informational piece not longer than three minutes. For campaigns, each piece must be 3 minutes or less in length.

E/F. Long Form - A narrative or informational piece 4 minutes or longer. For campaigns, each piece must be at least 4 minutes long.

G/H. Public Service - Events, videos or branded content dedicated to the public good whether for a charity, non-profit or NGO.

I/J. Self Promotion - Work created by creative agencies to promote themselves.

K/L. Video Remixes/Mashups - Work derived from combining and modifying existing digital text, graphics, audio, video, or animation.

INTEGRATED BRANDING (Campaign $700)
  1. 360° Campaign - Campaigns containing 3-10 pieces spanning across a combination of online and traditional medias.
  2. Online Campaign - Campaigns containing 3-10 pieces spanning across different online media.

CRAFT (Single $300)
  1. Interface design - The aesthetic feel and usability of a computer, application, mobile device, website or other user interface.
  2. Typography - The design and arrangement of typefaces, point size, line length and spacing between characters.
  3. Animation/Motion Graphics
  4. Sound Design